Blowing up on TikTok

Jonathan Gan
2 min readOct 28, 2020

I made my first 100k likes, I have about 3,800 followers and I’m only just getting started

Photo by Kon Karampelas on Unsplash

This is an article I’m writing to help solidify my expertise on the platform and to help others on the platform grow their personal brand

Some of my stats for refrence

Tips for getting started (New to tiktok)

  • Your goal is first going to be 1,000 followers for the link in bio feature
  • Your Second goal is 10,000 followers to get in the creator fund, once this is done you will be getting money for your content alone
  • Your first priority is branding your account around a niche
  • Make your first 9 videos as good as possible, if you misuse your initial exposure the algorithm won’t reward you
  • Once you get initial engagement, respond with more content to keep followers watching
  • Your goal for each piece of content should first be the engagement time and then your next goal is to have a call to action

Tips for fixing your account (Weak engagement or shadow banned etc.)

  • Depending on the state of your account, you may want to consider starting over since it’s easier to start fresh than behind the curve
  • If you believe your account is salvageable, basically not shadow banned or flagged than proceed to identify the niche you want to fall under
  • Private any video that didn’t fall under the niche unless the video is above like 10k views as this can help draw account attention
  • Make the account bio and aesthetic match the niche a bit with a sense of style, make it look professional
  • Try to dissociate the account from any negative or poorly made content, even if it’s viral it may not be good for gaining a following

Tips for making a profit

  • Get to 1,000 followers for live-streaming abilities (Donations are rare exist)
  • Get to 10,000 followers for the creator fund
  • Use the link in bio properly with call to actions so that your content can make you money before joining the creator fund

I will update this as I get more experience but so far making the videos 15 seconds or less helps create a higher engagement time which preforms better on the algorithm

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Jonathan Gan

A Software Engineer who explores for clarity and observes for inspiration