How Ryan Reynolds’s sold Mint Mobile for $1.3B
Welcome to the era of instant impact: ‘Fastvertising’ is revolutionizing the ad game. Explore how brands are turning internet trends into powerful ad campaigns overnight, and why you can’t afford to blink in this high-speed advertising landscape.
The latest trend in advertising is called “Fastvertising”, and it involves creating ads that are both creative and disruptive. This new trend is being championed by actor Ryan Reynolds, who is using it with his recently acquired brand Aviation Gin and his new start-up Mint Mobile. Fastvertising involves creating a compelling message and connecting with consumers on an emotional level.
In addition to Reynolds, a number of notable figures, including Jon McGinley, have discussed the potential of Fastvertising. McGinley states that limitations are a wonderful creative tool, and that launching campaigns quickly can help scale-up companies improve their marketing, increase sales, and grow revenue.
Peloton’s response to a Sex and the City ad gone wrong was another great example of Fastvertising. Peloton deployed the services of Ryan Reynolds to create a buzz and salvage their PR. Similarly, Alexis Ohanian praised Louis Vuitton’s launch of their first NFT+Physical Trunk as a great example of Fastvertising.
Alex Garcia has outlined six key takeaways from Ryan Reynolds’ successful Fastvertising campaigns: having a creative strategy, a great story, connecting on an emotional level, using humor, painting the picture, and using a call to action.
Fastvertising is a concept related to the use of advertising to quickly create a viral moment, especially among younger and more tech-savvy audiences. It was popularized by Ryan Reynolds, who has used it to successfully market a number of products, including Mint Mobile, Aviation Gin, and Peloton.
- Fastvertising is used to create “ad-hacking” experiences where a brand is able to quickly jump on an idea or trend and produce an ad that resonates with people and goes viral.
- This concept has been used by companies such as LinkedIn, Limitations, LOOPX.ETH, and Jim Huffman, who has used it to build subscription products and growth marketing tactics for startups.
- Examples of fastvertising include Peloton’s response to Sex and the City and Ryan Reynolds’ sale of Mint Mobile at a discounted rate in exchange for a tweet.
